The Oxford’s and Webster’s Dictionary do not supply any meanings for the term “business card.” However, the said dictionaries provide a few examples and key definitions for the term “card,” which is defined as: (a) a rectangular piece of stiff paper used to send messages; (b) A thin cardboard, usually rectangular; (c) a card certifying the identity of the bearer.
Based on these definitions, printing business cards can then be defined as “producing promotional messages containing a person’s name, job title, business address, and contact numbers, usually on small rectangular pieces of thin cardboard or stiff paper which measure 3-4 inches in length and 2 inches in width.”
The very first business cards (branded as calling cards in the previous years) were created in China during the 1400s, and during the 1600s, the people in Europe used them for the first time. On the other hand, people from the United States have been using what we recognize as the modern day business card for more than two centuries now.
The first immigrants of the country used lithography to print their name and occupation on a calling card (also known as a visiting card) and personally gave them out. At present, you don’t have any reasons to use materials that are of cheap and poor standards in printing your business cards because the prices of up-to-date and quality printing facilities is at their all-time low. You have to take into account that a card is a “card.”
If you want to use a stiff card, you have to indicate that, and if you’re fine with spending on raised ink, you should also indicate that. The business cards you will print and hand out to your associates and prospective clients should suffice to prove to them that you are a professional.
And because it’s so easy to set up desktop publishing these days, you could start printing business cards on your own at a minimal cost. You could even turn printing business cards into a profitable business.
Using minimal capital is very important when starting your own business, and some time during the first stages of putting it up, you might think of ways on how to buy first-rate printing materials using only a small amount of your cash.
If you have very limited finances, you can still take into consideration printing business cards using laser printers. Despite the high quality of their output, they are still quite affordable. The reasons for using this type of printer are: A. different paper collection of perforated sheets of business cards, and sometimes preprinted four color elements, are included when you buy papers for laser printers; B. these kinds of printers have good graphics programs that will allow you to print scanned logos and other artistic graphic elements; C. there are no problems with smudges when handling materials printed on laser printers (unlike when using inkjet printers), translating to savings in the long run.
You have to take note that printing business cards is not a duty but the start of having a fruitful business. Loosen up, enjoy the work, and do your best to create a unique design that will grab people’s attention. Give special attention to detail, too when printing business cards of your own. They will serve as samples of your high-quality work and creativity.
By: David Faulkner
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